‘Would you like to come with me? You’ll certainly get some very interesting photographs!’ –HITLER TO HOFFMANN
Spectacle was like oxygen for the Nazis, and Heinrich Hoffmann was instrumental instaging Hitler’s growing pageant of power. Hoffmann, who joined the party in 1920 and became Hitler’s personal photographer and confidant, was charged with choreographing the regime’s propaganda carnivals and selling them to a wounded German public.
Nowhere did Hoffmann do it better than on September 30, 1934, in his rigidly symmetrical photo at the Bückeberg Harvest Festival, where the Mephistophelian Führer swaggers at the center of a grand Wagnerian fantasy of adoring and heiling troops. By capturing this and so many other extravaganzas, Hoffmann—who took more than 2million photos of his boss—fed the regime’s vast propaganda machine and spread its demonic dream.
Such images were all-pervasive in Hitler’s Reich, which shrewdly used Hoffman’s photos, the stark graphics on Nazi banners and the films of Leni Riefenstahl to make Aryanism seem worthy of godlike worship. Humiliated by World War I, punishing reparations and the Great Depression, a nation eager to reclaim its sense of self was rallied by Hitler’s visage and his seemingly invincible men aching to right wrongs. Hoffmann’sex pertly rendered propaganda is a testament to photography’s power to move nations and plunge a world into war.